Mobile E-commerce: An Accelerating, Opportunity-Rich Market
The Expanding Realm of Mobile E-commerce
While mobile e-commerce is faced with a certain level of skepticism due to privacy and security concerns similar to those of e-commerce on the broader Web, it is rapidly gaining consumer interest and acceptance. The increasing popularity of using mobile devices to access the Internet allows for growth in sales/revenue opportunities for retailers effectively utilizing mobile e-commerce. Whether your company is a small organization or a larger corporation, mobile e-commerce will give you an equal opportunity to tap into a large consumer network. The benefits of innovative mobile technology, such as the GPS, play a significant role in assisting the purchase of time-sensitive or location-oriented commodities and services. Mobile e-commerce began to have a noticeable impact on sales during the 2010 holiday season. EBay grossed nearly $100 million in gross merchandise value through mobile e-commerce during that season, with the most expensive purchases being diamonds and Rolex watches. Surveys show that consumers found holiday shopping through their mobile devices an effective way to stay within their budget and check items off their lists.
Mobile E-commerce: How to make it Effective?
Effective mobile e-commerce design is key. Building different sites and applications proves to be more effective for mobile e-commerce than using standard company websites. These carefully crafted sites and applications are more user-friendly and visually appealing than their original website counterparts. An example of a simple, user friendly mobile e-commerce design is Cheapflights’ mobile website, with its placement of the large font search key in the front and center, and its finger-friendly buttons. Another example is Pottery Barn Kids mobile website, which uses sliding tabs on its product pages- this makes them load quickly, while still providing the consumer with sufficient information.
Pioneers in a Growing Industry
Mobile E-commerce has given way to a new industry that specializes in developing and enhancing unique mobile shopping experiences. Magento Mobile is one such company that serves as an economic platform for mobile e-commerce growth. A pioneer in mobile e-commerce, Magento focuses on creating an original brand experience for consumers who connect to the Internet via their mobile phone- anytime, or anywhere. It allows retailers to manage multiple applications across multiple mobile outlets from a single interface. Magento supports the most popular platforms of today, including the iPhone, iPad, and Android. Up and coming companies like Magento serve as vendors that will contribute to the creative growth and expansion of the mobile e-commerce industry into the future.
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