Shopatron Enables Opening of Louisville Slugger Online Store

The official bat of Major League Baseball, the Louisville Slugger, has partnered with Shopatron to launch an online store that will be accessible through the “shop now” tab on Slugger.com. Customers can now shop online for bats and equipment the pros use.

Louisville Slugger’s new store offers a full array of Louisville Slugger TPX and TPS bats, batting gloves, fielding gloves and equipment bags. They join more than 250 sporting goods brands working with sporting goods dealers fulfilling orders on Shopatron.

Using the Shopatron retail-integrated eCommerce solution, Louisville Slugger partners with dealers for online orders by assigning those orders to local, authorized dealers and then the consumer can choose to have their equipment shipped directly to them or pick it up at the local store.

This allows the customer to test and try on products as well as get expert advice from sales staff. Louisville Slugger President, Marty Archer, says Shopatron is a great way for the company to sell its many products online while allowing customers to be part of those sales.

Archer says they’ll enjoy the benefits of this online sales solution and also expect to see Shopatron help drive additional traffic into stores from customers who wish to pick up their products where they live.

Founder and CEO of Shopatron, Ed Stevens, says they’re excited to bring Louisville Slugger into the Shopatron order exchange because it is a household name in the sporting goods industry since the 1800s.

Stevens added that by using their retail-integrated system, they can sell online without undercutting their local dealers. He added that it’s a perfect fit, not only for Louisville Slugger, but for its loyal customers and trusted dealers as well.

Shopatron was founded in 2001 and is a retail-integrated eCommerce solution for branded manufacturers, distributors and multi-channel retailers.